![]() ![]() Based on the cereal's sales in the preceding years, it was a foregone conclusion. The loosing cereal would be discontinued. In 1972, Quaker asked consumers to vote on which cereal/character they liked best. Gears and automated boxing gloves plummeted the large character until he emerged from the machine thinner (and with a new hat).ĭespite efforts to make Quake less daunting, Quisp continued it's reign as the more popular cereal. The change in appearance was explained in ads by a story line in which Quake entered a "new & improver machine". The miner's helmet was traded in for an Australian cowboy hat. In 1967, Quake the burly miner was transformed into a thinner, only-slightly-more-kid-friendly rendition of himself. Quaker placed the blame on Quake the character. While the two cereals were virtually identical in flavor (Quake was said to be slightly crunchier), Quisp proved to have much more consumer appeal and traditionally beat Quake in sales. By means of a propeller lodged in his head, Quisp would fly around promoting his cereal and often provoke Quake with challenges that Quisp was a better cereal with better premiums. The mascot for Quisp cereal was a pink alien also called Quisp. That aspect of the character was later downplayed in favor of Quake's clever use of unconventional transportation such as whales or swimming horses. Early advertising distinctly showed that Quake had the ability to fly. It was implied that Quake the character and Quake the cereal both came from the center of the earth, which explains the miner's equipment and references to earthquakes. The cartoon spokesman for Quake was a large (nearly menacing), muscular, broad-jawed man who wore a miner's helmet and a cape. Two years earlier, Quaker, Ward and Scott had great success using the mascot-precedes-the-cereal formula when they created Cap'n Crunch. ![]() Quaker enlisted the team to create characters that cereal brands could be built upon. The cereals' mascots were developed by Jay Ward and Bill Scott, the creators of Rocky & Bullwinkle. Quake and Quisp were almost always promoted together in television and print advertising. buzzin' with honey and bustin' with earthquake power." The cereal pieces were shaped like small gears with holes in the center. Quake was described in commercials as "wonderful wheelies of corn and oats. ![]() Quake and it's partner cereal Quisp were introduced by Quaker Oats in 1965. ![]()
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